FOR IMMEDIATE RELEASE
Media Contact: Steve Solberg, Korrect Optical | steve@brandchampion.us
KORRECT OPTICAL ANNOUNCES NAME, IMAGE AND LIKENESS PARTNERSHIP WITH UNIVERSITY OF LOUISVILLE WOMEN’S BASKETBALL
Louisville’s Service-Disabled, Veteran-Owned Eyewear Destination Partners with Cardinal Women’s Athletics to Honor Veterans, Champion Women’s Sports, and Inspire the Louisville Community
LOUISVILLE, Ky. — November 10, 2026 — Today, Korrect Optical, a Louisville-based, service-disabled, Veteran-owned eyewear company, announced a Name, Image and Likeness (NIL) partnership with the University of Louisville Women’s Basketball program, facilitated in coordination with Louisville Athletics. The partnership brings together one of Louisville’s most storied local businesses and one of the premier women’s basketball programs in the country to inspire the local community in ways that extend beyond the hardwood.
“We are truly grateful for the support of Korrect Optical,” said Jeff Walz, Head Coach, University of Louisville Women’s Basketball. “This is the kind of partnership that means something. Korrect Optical is a local business with deep ties to this community, and they’re putting their name behind our program and behind our student-athletes. That support matters — to the players, to the program, and to this city.”
Korrect Optical, located at 4036 Dutchmans Lane, offers professional eye exams and a curated selection of designer eyewear brands, combining personalized service with the craftsmanship that national chains simply cannot match.
As a Service-Disabled Veteran-Owned Small Business (SDVOSB), Korrect Optical has long been committed to supporting the military and Veteran communities. This partnership represents a natural extension of that commitment, expanding Korrect’s support to include women’s athletics and the broader Louisville community that both organizations proudly call home.
The partnership is anchored by two core values: honoring those who have served, and elevating the visibility and importance of women’s sports. Korrect Optical aims to engage Louisville’s Veteran community in meaningful ways while championing the UofL Women’s Basketball program and the values it represents — excellence, perseverance, and pride in this city.
“This partnership is about community,” said Steven Baker, COO, Korrect Optical. “The Baker family has been serving Louisville through Korrect Optical for nearly 80 years. We’ve built something here — relationships, trust, a real connection to this city. Partnering with UofL Women’s Basketball allows us to deepen those roots, honor the Veterans who have given so much, and stand behind a group of young women who represent Louisville at the highest level. We couldn’t be more proud.”
The “Made Here. Worn Everywhere.” campaign will run across all channels throughout the season, reflecting Korrect Optical’s Louisville roots and its commitment to the people who call this city home.
Other planned activations are “Honor Our Heroes,” a community initiative through which Korrect Optical will join UofL Women’s Basketball athletes to recognize and celebrate Louisville’s Veteran and military families.
Additional activations throughout the season are designed to engage the Cardinals fanbase and the broader Louisville community at games, in the community, and across digital platforms. These include athlete-led social media ambassador campaigns, in-store appearances at Korrect Optical on Dutchmans Lane, and exclusive UofL Women’s Basketball fan experiences tied to in- store promotions — giving Louisville residents new reasons to engage with both the program and the brand that supports it.
Korrect Optical is located at 4036 Dutchmans Lane, Louisville, KY 40207. For more information or to schedule an appointment, visit Korrect.com.
ABOUT KORRECT OPTICAL
Korrect Optical has been a trusted Louisville eyecare destination for nearly 80 years. Located at 4036 Dutchmans Lane, Korrect Optical offers professional eye exams and a curated selection of designer eyewear brands, combining personalized service with the quality and craftsmanship that national chains simply cannot match. As a Service Disabled Veteran Owned Small Business (SDVOSB), Korrect Optical is proud to support the military and Veteran communities and is committed to being a meaningful presence in the city of Louisville for generations to come. Korrect.com
ABOUT UNIVERSITY OF LOUISVILLE WOMEN’S BASKETBALL
The University of Louisville Women’s Basketball program is one of the most accomplished in the nation, with multiple Final Four appearances and a tradition of developing elite talent under Head Coach Jeff Walz. The Cardinals compete in the Atlantic Coast Conference and play home games at KFC Yum! Center in the heart of Louisville. gocards.com
